Smashburger Leadership Conference
In 2024 I bumped into a previous coworker from SYPartners. I ended up helping her design and create for her consulting firm SGNL for this Smashburger conference.
Smashburger notebookNotebook created for Smashburger employees attending the ‘It’s A New Day’ conference
I created this board on site with falcon board that I had directly printed on by a local vendor. The carriage bolts and u-bolts I brought with me—I depleted two Daly City Home Depots of 30ct 1-inch u-bolts. I had created a prototype in my garage and was prepared to assemble this at the conference.
A coworker and I assisted on either end of the exhibit as people ran the strings through their responses. When I began to break this display down, a conference attendee came over just to have one last look at it. We got to chatting about it and he said that he loved the display and the activity. Moments of appreciation like this are the ultimate reward for a lot of very hard, back-straining work that was put into something.
Videos from the founder and a chef.
Press highlights.
First sign and first smashers
Prints on assembled falcon board. Printed by vendor and assembled by me on-site.
The lighting was uneven for this display but we couldn’t alter it. :(